By exploring the same style in different materials and offering various styles in the same fabrication, the brand emphasizes its commitment to ultimate materiality.
The brand challenges the conventional approach to consumption by reimagining the same shape or item from multiple perspectives.
Can we repurpose existing materials into new, unexplored possibilities?
The answer is a resounding yes.
Consequently, the SS25 collection is about discovery.
Material and shape take the spotlight, showcasing the highest level of fabric craftsmanship in diverse applications.
The art of preservation has profoundly influenced our creative process.
The brand collaborates closely with its factories, focusing on adding value to both the process and the final product.
The goal is to create long-lasting garments, meticulously crafted to endure.
Every detail is vital in extending the product’s lifespan.
Additionally, the brand is deeply committed to preserving the tradition of garment crafting, working with its suppliers to delve into this rich history.
As a result, the garments are designed to endure and provide lasting utility, whether as shelter or uniform.
As it looks ahead, the brand must consider how to dress in a future with fewer resources.
Scarcity and restraint present new opportunities.
Berner Kühl brand extensively uses deadstock fabrics, making the most of existing materials.
This limitation challenges its design process, forcing to innovate within a restricted palette.
Discover more at https://bernerkuhl.com/
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