Milano Design Week 2025: Caffè Moak Unveils Exclusive Coffee Vermouth at Hotel Voyeur by Seletti.

Caffè Moak, the historic Italian company founded in 1967 by Giovanni Spadola, is set to unveil its exclusive Coffee Vermouth at Milan Design Week 2025. The launch will take place at Café Voyeur by Moak, a dedicated space within the Seletti showroom on Corso Garibaldi 117. The event coincides with the presentation of Hotel Voyeur, Seletti’s new lamp created in collaboration with American artist Tracey Snelling.

Caffè Moak invites guests on a sensory journey of coffee-infused elegance at Café Voyeur, running from April 8 to 13.

This refined space within the garden of Seletti’s Milan showroom is dedicated to conviviality and sophistication, offering visitors the exclusive chance to taste Coffee Vermouth for the first time.

Crafted with Caturra coffee infusion in collaboration with Baldoria Vermouth—a leader in contemporary vermouth—each sip tells a story of passion and quality.

The rich aroma of coffee, combined with a meticulously curated ambiance, makes Café Voyeur an immersive and unforgettable experience.

A special setup will transport guests into a world where refined design meets the impeccable taste of Caffè Moak.

Alongside this sensory experience, Hotel Voyeur, a collaborative project between Seletti and artist Tracey Snelling, will be on display.

This unique table lamp, inspired by a hotel façade, features windows that come to life with looping video clips.

Exclusively for Milan Design Week, visitors will have the opportunity to personalize the lamp by adding their own video, turning it into a one-of-a-kind piece.

Additionally, a site-specific installation in Corso Garibaldi will transform the store’s façade into a digital artwork, thanks to a collaboration with Samsung Galaxy, further enhancing the visual experience.

The meeting of Caffè Moak and Seletti is more than just a fusion of design and art—it is a celebration of the senses.

Every element of the experience, from the coffee to the visual spectacle, creates a unique connection between guests and the environment around them.

Discover more at https://caffemoak.com/