AFRAA AL-NOAIMI Tells the Story of the Power of the Desert Rose.

“Desert Rose is the symbol that guides me — a resilient, luminous, essential form, shaped by time and strong in its delicacy.”

“Today I want to send a message to all the women of the world: we are stronger together. Just like the petals of the desert rose, which draw strength from one another, we too can transform what we experience into something new, bright, and powerful.

My Desert Rose capsule and my creative work are born from this collective energy. It is the same philosophy that guides In The Hands of Venus, the platform I founded to create spaces for growth, dialogue, and creativity dedicated to women. I deeply believe that sharing our strength, our talent, and our vision is the most authentic way to evolve.”

“Desert Rose is more than a collection: it is an invitation to recognize our connection, our beauty, and our ability to support one another. Together, we can shine like a rose born from sand and light.”