ALCOTT Celebrates Naples with a Limited Edition T-Shirt and a Dedicated Window Display for the 2027 AMERICA'S CUP.

The "BELLA NAPOLI" t-shirt is on sale along with a special setup at the Via Toledo store to pay tribute to the city of Naples.

To celebrate Naples being awarded the 2027 America’s Cup – the first time Italy will ever host the historic sailing competition – ALCOTT, a leading brand in Italian street fashion, pays tribute to the city with a limited-edition t-shirt and a special window display in the heart of Neapolitan shopping.

The t-shirt, featuring the phrase "BELLA NAPOLI" printed across the chest, is a tribute to the beauty and charm of the city, now at the center of the international sports scene.

Available immediately at the flagship store on Via Toledo, it will be accompanied by a window installation entirely dedicated to this historic moment.

"We wanted to celebrate Naples with a simple yet deeply symbolic gesture. Our city deserves all the recognition for this great achievement: bringing an international event like the America’s Cup to the heart of the Mediterranean is a source of pride for all of us," said Salvatore and Francesco Colella, CEOs of Capri Group.

Known for its youthful, dynamic, and cosmopolitan spirit, ALCOTT is today one of the most popular brands on the Italian and international fashion scene.

A true point of reference for the new generations, it stands out for collections that blend creativity, versatility, and a strong urban identity.

The brand once again reaffirms its deep connection with the city of Naples, recognizing the commitment and vision that made an international event like the 2027 America’s Cup possible.

The limited-edition t-shirt and dedicated window display are a heartfelt tribute to the city—its beauty, its strength, and its ability to shine on the global stage.