ALCOTT is the Main Sponsor of COMICON BERGAMO 2025.
- ultimatetrendymag
- Jun 20
- 2 min read
Capri Group, with its brand ALCOTT, is the Main Sponsor of the 2025 edition of COMICON BERGAMO (Italy), the international pop culture festival taking place from June 20 to 22 at the Bergamo Exhibition Centre.
The well-established partnership between COMICON and ALCOTT is renewed for 2025, expanding this year with an “off” program running through July 19, and extending to the cities of Brescia and Milan. This offers a unique opportunity for the brand to share its core values — sustainability, inclusivity, creativity, and innovation — with COMICON fans, making a meaningful contribution to the event.
For the occasion, ALCOTT has created a limited-edition capsule collection of t-shirts made from eco-sustainable cotton, officially dedicated to the event. This initiative highlights the brand’s commitment to environmental sustainability, offering COMICON fans an exclusive and eco-friendly product.
“We are thrilled to be the Main Sponsor of COMICON BERGAMO 2025.This event marks an important milestone in our transformation journey, where every choice — from the design of our stores to the adoption of advanced digital technologies — is guided by environmental responsibility and the desire to provide authentic, engaging experiences to our customers.We believe that true innovation arises from the harmonious integration of aesthetics, functionality, and respect for the environment, and COMICON BERGAMO is the ideal stage to share this vision with a passionate and mindful community,”said Salvatore and Francesco Colella, CEOs of Capri Group.
As part of its commitment, ALCOTT will offer moments of fun and play to children and teens from three local organizations during COMICON BERGAMO 2025. Thanks to the brand’s support, over 100 young participants from San Paolo in Bianco, Fabbrica dei Sogni, and Spazio Autismo will receive ALCOTT-branded caps and enjoy free admission to the event — for an inclusive and joyful experience.
At a time when the public debate around culture is particularly vibrant — in fact, these very days Naples is hosting the 2025 General Assembly of Culture with Il Sole 24 Ore at the Teatro Bellini, while on Wednesday, June 18, the Teatro San Carlo will host a conference organized by Il Mattino discussing the impact of the cultural economy — ALCOTT’s participation in COMICON BERGAMO takes on even greater strategic significance.
Media attention on these themes is extremely high and should be leveraged — especially by companies like Capri Group, which firmly believe in and invest in the potential of culture as a driver of social growth and transformation.
With over 200 stores and 1,500 employees, ALCOTT is an international brand currently expanding, including through a major agreement signed in Morocco, where five stores are set to open over the next two years.
The retail development plan in Italy foresees 50 new store openings in the next three years, following the new store concept launched in Milan.
The color green, symbolizing the brand’s new eco-conscious direction, defines the look of the stores — designed as American-style lounges, adorned with wood paneling and extensive use of natural wood.
A significant investment has also been planned in digital and technological innovation, further strengthening ALCOTT’s partnerships with international brands such as Puma and Casio.
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