ANTONIO RIVA MILANO Opens the First International Flagship in Tokyo.

The Maison debuts in the Japanese market with a monobrand space in the heart of the capital, in partnership with Best Anniversary Co., Ltd.

Antonio Riva Milano chooses Japan as a strategic step for international expansion, inaugurating its first monobrand store outside Italy.

The Maison — a benchmark for Italian haute couture bridal fashion — opens an exclusive space in the heart of Tokyo, in collaboration with Best Anniversary Co., Ltd., a leading player in the Japanese wedding sector.

Located in the sophisticated Yaesu district, the atelier covers 110 square meters and evokes the atmosphere of the brand’s historic Italian spaces.

Three fitting rooms welcome clients in an immersive environment designed to offer a personalized and high-profile experience.

The collection includes pieces from the new Urban Dream line, alongside a selection of iconic models and exclusive creations made specifically for the new atelier.

For the most discerning clients, a “first rental” service will also be available, allowing them to wear a completely new dress that has never been rented before: a unique service to make the wedding day even more special.

In Japan, it is customary to rent a Western-style wedding dress for the big day.

This opening marks a key milestone in the brand’s global growth journey, which for over twenty years has brought Italian sartorial tradition to the world combined with a distinctive aesthetic vision.

The choice of Tokyo confirms the Maison’s strong connection with a culture that shares values such as formal elegance, attention to detail, and artisanal care.

The flagship will officially open on September 1, 2025.

The Maison will celebrate the opening with two exclusive fashion shows for the press and selected clientele.

On this occasion, the AR Café will also be inaugurated — a temporary experiential space that will remain open until September 16, offering the Japanese public the chance to connect with the brand’s creative universe.

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