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Bata Red Label launched the Floral Charm collection on March 21st in Milan.

On the occasion of the first day of Spring, Bata has chosen Radaelli florist in Milan to present the spring collection of Bata Red Label.




Bata, the footwear brand, a leader in the international footwear retail sector, presents the unique Floral Charm capsule collection.

Peonies, freesias, and anemones interpret the exclusive floral motif of the collection created by the talented English designer Camilla Frances: a pattern that expresses sweetness and sensuality and reflects the contemporary pursuit of a decorated nature, authenticity, and empowerment.

Under the banner of "Born in Italy, Worn my way," Bata Red Label launches a new message of self-consciousness: an affirmation of identity, a vibrant ode to Italy, a lively homage to the Made in Italy of the collection, where fashion, trends, and creativity meet Bata's excellence as a shoemaker.





Bata thus chooses Italy, Milan, to present the new spring collection, Floral Charm.

The historic flower boutique Radaelli, which has represented excellence in the city of Milan since 1958, serves as the backdrop for this debut in the heart of the fashion district.

Starting from Thursday, March 21, the first day of spring, Radaelli has adorned its windows and shop with peonies, freesias, and anemones in shades of lilac, pastel pink, and white inspired by the exclusive pattern of the Floral Charm collection by Bata Red Label.

"It was exciting when Bata contacted me to design a print for the new Bata Red Label collection.

Creating mood boards and researching nuances inspired by Italian spring was a lot of fun.

My prints always come from suggestions linked to nature and travel: being outdoors, visiting gardens, botanical gardens is at the core of my creative process.

For Bata, I wanted to create a bold and captivating design, while still being romantic and feminine," stated Camilla Frances, designer.





Inside the boutique, it will also be possible to preview the footwear comprising the collection: 3 models including a décolleté with an asymmetric neckline and a pastel heel that echoes the nuances of the upper; a slingback ballerina with double ankle straps and a cyclamen heel, and finally, a court sneaker with a romantic and bucolic floral upper.

To complete the look, must-have accessories such as a small clutch, a backpack, and a coordinated wallet, featuring an all-over floral print and Bata Red Label monogram.

Radaelli has also created an exclusive bouquet inspired by the Floral Charm print of Bata Red Label.

This bouquet combines the style, joy, and beauty that surround the collection.

A moment to immerse oneself in the beauty of fashion that goes beyond the external appearance.

Thus continues the evolution of Bata Red Label, the collection with a glamorous, bold aesthetic, with Bata's light and joyful spirit, to be flaunted 24/7 to dress those who choose it with uniqueness.

An expression of oneself, an opportunity to embrace one's identity and manifest one's confidence.



The Floral Charm collection by Bata Red Label is available at selected stores and online at bata.com.


















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