Bespoke Experience.
- ultimatetrendymag
- Oct 20, 2024
- 3 min read
Drumohr's made to measure service: tailored elegance.

Perhaps not everyone knows, but Drumohr, with its long tradition of excellence, offers not only premium and iconic garments but also an exclusive made-to-measure tailoring service, designed for those who seek a level of personalization without compromise. Drumohr's tailoring service has always stood out for its ability to combine authentic craftsmanship with refined taste, offering clients personalized garments, created according to their style preferences and measurements—an unparalleled experience in the world of bespoke clothing.
This is the foundation of the BESPOKE EXPERIENCE by DRUMOHR, where the brand offers its tailor in-store, organizing a monthly "Made to Measure" appointment for clients, brand enthusiasts, and even those who have never experienced the thrill of wearing a garment made entirely by hand and tailored from start to finish to fit their figure perfectly.

The process begins with fabric selection, ranging from the most classic to the "iconic Drumohr" fabrics like Prince of Wales, Donegal, Gabardine, tweed, and English fabrics, followed by the traditional steps of tailoring, reminiscent of the workshops of the past. This is an exceptional service that Drumohr proudly offers to all its clients and beyond.

Drumohr was founded in 1770 in Drumfries, Scotland, with high-quality knitwear collections that over time have won over the most exclusive international clientele, from the British Royal Family to the King of Norway, actors such as Audrey Hepburn and James Stewart, and influential members of the jet set.
It was thanks to Gianni Agnelli, in fact, that the original "razor blade" pattern became iconic and was renamed the "biscottino."
In 2006, the English brand was acquired by the Ciocca Group, a historic company in the knitwear industry, which moved production from Scotland to Italy, blending the values of British tradition with Italian taste and savoir-faire.
In 1912, Luigi Ciocca opened the hosiery factory that bears his name, now led by the fourth generation of the family.
The real turning point came in the early 1930s when his son Giuseppe took over the business.
With skill and determination, despite the difficult years of war and post-war recovery—and thanks to constant technological and stylistic research—he brought the Calzificio Ciocca to its current position as one of Italy's leading companies in the production of wool, cotton, and other fiber socks.
Today, the company is led by Michele and Filippo Ciocca, who have successfully combined history, organizational excellence, industrial traditions, and innovative capabilities.

The new ownership has equipped itself with state-of-the-art machinery, which has allowed the company to maintain the traditional origin of the yarns and preserve the typically Scottish craftsmanship, combined with great innovation.
The company has also developed a significant environmental protection plan. At its Quinzano headquarters, a photovoltaic panel system has been installed, allowing the Group's facilities to cover their entire energy needs with solar power during daylight hours.
Comprising over 1,500 high-efficiency next-generation panels, the new photovoltaic system can produce up to 499 kWp, with an ambitious goal: to reduce the environmental impact of production so that the company becomes a closed-loop, zero-emission system perfectly in harmony with its surrounding environment.
With 30,000 square meters of space, Drumohr is now 75% self-sufficient in electricity, and by 2030, they aim to become carbon-free.
Sustainability has always been an important asset for the company, with projects already underway for wastewater recovery and geothermal-based heating.

With the opening of its first monobrand stores, Drumohr has undergone an evolution, expanding its focus from exclusively knitwear to a total look concept, capable of creating a true lifestyle within its boutiques. Today, the brand boasts monobrand stores in Italy and abroad, including Milan, Rome, Turin, Forte dei Marmi, and Alassio. In addition to these boutiques, there are branded corners in La Rinascente stores in Milan, Rome, and Florence, over 240 multibrand channels in Italy alone (with the number rising to 500 including international markets), and dedicated showcases within luxury hotels.
Discover more at drumohr.com
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