D.A.T.E. Celebrates 20 Years of Vision and Style with an Immersive Dinner in the Heart of FLORENCE.

A multisensory journey through fashion, art and territory: the celebration of the Tuscan brand on the occasion of Pitti Uomo 108.

A night suspended between past and future, between memory and innovation.This is how D.A.T.E. chose to celebrate its twentieth anniversary in the city where it all began: Florence — with an immersive event held in the extraordinary setting of the Cathedral of the Image.

A symbolic place that blends the historical significance of its architecture with the most advanced visual technology.It was right here, on Monday, June 17, during Pitti Uomo 108, that the brand staged a multisensory experience capable of telling — through images, sounds, and emotions — two decades of aesthetic exploration, authenticity, and independent spirit.

The evening unfolded with a narrative format that went beyond the traditional concept of an event.The immersive projections, specially created for the occasion, interacted with the exhibition dedicated to Leonardo da Vinci, a key figure in Tuscan culture and an icon of experimentation and genius.

A tribute that also felt personal, given the proximity between Empoli, the brand’s headquarters, and Vinci, the artist’s hometown.

The DJ set curated by Valentina Pegorer set the rhythm of the night, creating an intimate and sophisticated atmosphere, perfectly aligned with the event’s mood.

Each guest received a special gift: the exclusive t-shirt from the commemorative capsule collection, made in the brand’s iconic color, and an illustrated map by Chiara Basile, in collaboration with Full Magazine — an emotional guide to D.A.T.E.’s favorite places in and around Florence.

Among the highlights of the evening was the presentation of the official video for the 20th anniversary campaign, which has been online since June 12: a visual story crafted as a kind of visual zapping — traversing the codes, people, and culture that have shaped the brand.

An event designed not only to recount the brand’s history but also to showcase its entire ecosystem: the community that supports it, the team that builds it every day, and the partners who have accompanied its growth.

Because D.A.T.E., now more than ever, is not just a sneaker brand — it is a visual language, an identity in motion.