Second appointment with the social project of the sneaker brand: the music collective BNKR44 is the new protagonist of the social videostorytelling.
Telling stories and sharing experiences to create a multifaceted and multilateral communication, whose message – strong, clear, and shared – becomes the ideal center of a dialogue that does not end and continues over time.
To enrich. To go beyond external content. To create connections between people and situations that become the glue of a heritage to be shared and valued.
Because communication is one of the fundamental assets of D.A.T.E. that has made it the driving force behind "INTERVISTA/INTERVIEW", its social project now in its second installment, following the successful debut featuring @unghiedellamadonna.
The protagonists are the musical collective BNKR44, six young musicians from the province of Empoli who have achieved success thanks to an unparalleled musical sound, chosen by the sneaker brand for their shared values – brotherhood, friendship, a strong connection to their roots, as well as their common background – essential for both.
The result is concentrated in a social storytelling based on a video content that gives life to a narrative detached from conventional norms and capable of creating a container of highly emulable and, above all, real experiences.
"INTERVISTA/INTERVIEW" aims to communicate through things and people, sharing experiences and points of view to create a message as multifaceted and authentic as possible.
Involving talents who share the same values as us adds an extra element of enrichment for both parties, fostering openness and mutual influence,' stated Francesco Bozzi, Brand Manager of D.A.T.E.
Rap, electronic music, rock guitars, punk drums, and anthems to be sung at the top of one's lungs serve as the soundtrack to an aesthetic and, above all, an underground approach that has always been the hallmark of BNKR44, who, from Empoli (specifically from Villanuova), have conquered the Italian music scene.
The six-voice narrative about the group's world, including interviews and glimpses of daily life, will be accompanied by D.A.T.E. sneakers that the young musicians will be wearing in the video reel available from August 5th on the @date_sneakers social profiles.
Discover more at date-sneakers.com
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