The Spring-Summer 2025 collection from Enterprise Japan is a return to the origins of the sneaker, reflecting on the value of time.
Credits: Marco Lorè
Time moves quickly, but quality takes time.
For Maurizio Croceri, founder and CEO of Eli-Group and the creative mind behind Enterprise Japan, the key is to give the right importance to every single production phase to create something unique and leave a mark.
The Spring-Summer 2025 collection from the brand, a subsidiary of Eli-Group, looks back at the sneakers that have written the history of streetwear from the 1980s to the present.
Aware that cult pieces can inspire people to take their time and rediscover the luxury of authenticity, Enterprise Japan retains from the past what makes time beautiful, building a future that starts from the foundations of the sneaker and integrates a tailored spirit where the dynamism of street style coexists with the comfort of high-end athleisure.
Credits: Marco Lorè
The most iconic shapes inspire the new urban aesthetic of ENTJPN: a conscious revival that focuses on the triad of quality-time-material to restore the true value of the sneaker.
A tribute to craftsmanship and the attention to detail characteristic of Made in Italy, the summer season of Enterprise Japan systematizes myth, contemporary textures, and Japanese inspirations, creating timeless designs reserved for connoisseurs of shibui.
Credits: Marco Lorè
The collection responds to the nostalgia of the golden ages, from the '80s style to the lived-in aesthetic of the EGG ROCKET, culminating in the timeless classic of the RUN models.
A vintage allure captures the richness of the time that made great classics iconic, generating an avant-garde that reaps the rewards of a time no longer lost, but valued.
Drawing on the excellent craftsmanship of Eli Factory— the production hub and idea incubator for Eli-Group's in-house brands—ENTJPN brings sneakers back to a niche dimension, exclusive and with a tailored concept, involving over 40 specialized personnel in the various phases of design and production of each shoe.
Credits: Marco Lorè
EGG ROCKET
The zero model of Enterprise Japan since its inception, the EGG ROCKET features a contemporary and essential construction of the timeless lines of the '80s sneaker.
The retro style of suede and the crafted finish are key elements that connect all the features of the EGG family, with comfort remaining the primary focus of the shoe.
The vintage shades and neutral tones of the new ICONIC line for Spring-Summer 2025, crafted from soft suede and calf leather, are expressed in a tonal palette of beiges, offering eternal and versatile elegance, enhanced by the bicolor sole.
The HERITAGE line pairs velvety nubuck and suede with shades that evoke a lived-in aesthetic, while the rope laces define its urban character. Monochromy and materiality are the keywords for the CRUSTY line, which offers a wide color palette ranging from butter to chocolate.
Among the most colorful offerings is the GYM, featuring an airbrushed effect; the OG, an old-school variation inspired by street culture; and the WASHED, with vibrant tones that even extend to the sole.
The DENIM line also revisits the '80s style in both light and dark versions.
RUN
With distinctly athleisure lines, the vintage elements of running give life to the RUN models.
Interpreting the desire to slow down while keeping pace with the times, the RUN embodies heritage as its stylistic hallmark, becoming one of the iconic models of ENTERPRISE JAPAN.
Like the EGG ICONIC line, the RUN ICONIC also balances vintage and contemporary aesthetics, playing with suede and leather. In the RETRO line, elegant tone-on-tone uppers in beige, olive green, and midnight blue become synonymous with refined sophistication, creating everlasting and versatile looks.
In contrast, the WASHED models burst forth with vibrant colors like orange, pink, and petrol, celebrating the color power of the '80s, even in monochrome versions—total white and total black.
Reflective silver and sportswear echoes characterize the AG, while the RUBBER line concludes the highlights of PE25 from Enterprise Japan with a further variation of the classic, featuring bold neutral tones and blacks on a mayo sole with rubber details, resulting in a recognizable product that exudes authenticity.
Credits: Marco Lorè
Discover more at enterprise-japan.com
Comments