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Filippo Magnini, the new testimonial for Guardiani's FW24.

The renowned Italian swimmer, world and European champion, Olympic bronze medalist in Athens, now a figure in the show business and an entrepreneur in the wellness industry, Filippo Magnini, is the new testimonial for Guardiani's latest FW24 collection.

A multifaceted man, always ready to face life with determination in every aspect, Filippo Magnini embodies all the values ​​that have always distinguished the brand and its flagship product, WEN, Guardiani's best-selling sneaker with a sport-fashion DNA, also featured in the FW24 collection presented at Micam.

"We chose Filippo Magnini as the protagonist of Guardiani's upcoming advertising campaign for Autumn-Winter 2024-25 because he perfectly reflects the dynamic attitude and lifestyle of the brand and our iconic sneaker Wen, which will be the focus of the campaign.

A sneaker with a retro silhouette, versatile and lightweight, designed for men like him, always on the move but with a precise aesthetic taste, in perfect balance between style and functionality," emphasizes Rubina Guardiani, Communication Manager at Guardiani.

The Wen sneakers presented at the 97th edition of Micam play with the elegance of a classy palette, alternating it stylishly with bolder and trendier tones, the result of the brand's continuous and in-depth stylistic research.

"The Guardiani brand belongs to the company BLUMORE SRL and since 2020 it has been produced and distributed by the Zeis Excelsa group.

Until now, the distribution strategy has focused on the Italian market, but starting from the next season, we plan for a greater expansion abroad," concludes Massimiliano Rossi, General Manager of Zeis Excelsa.

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