FRACOMINA Inaugurates in Milan: a Unique Event that Combines the Vitality of Naples and the Elegance of the Fashion District.

The new flagship store on Via Manzoni 37 opened its doors with a celebration that brought together fashion, tradition, and flavors — marking a new milestone in the brand’s international growth.

Fracomina has officially inaugurated its first Milan store on Via Manzoni 37, in the heart of the Fashion Quadrilateral.

The opening was celebrated with an exclusive event that created an ideal bridge between the vibrant vitality of Naples — the brand’s birthplace — and the cosmopolitan rhythm of Milan, reinforcing the label’s position in one of the world’s fashion capitals.

The opening night was an immersive journey that blended tradition and modernity.

A unique atmosphere featured handcrafted lucky horns by nativity-scene master Marco Ferrigno, symbolizing the brand’s cultural roots.

The sensory experience continued with Neapolitan culinary excellence — from the famous fried delicacies by Gino Sorbillo to the iconic sfogliatelle by Pasticceria Scaturchio.

The evening was completed by an exclusive DJ set and signature cocktails, designed to celebrate Fracomina’s heritage while looking toward the future. It was a true Italian celebration, where fashion and tradition intertwined in perfect harmony.

The new 200-square-meter flagship store stands out for a design that fully embodies Fracomina’s renewed identity.

Inside, an experiential space welcomes clients with a sophisticated and luminous atmosphere.

Refined materials, exquisite finishes, and carefully designed lighting enhance the collections, while the layout guides visitors on a journey that goes beyond shopping — transforming it into a moment of discovery.

“Milan is a natural and fundamental step in our development path: opening here means affirming our position in one of the world’s fashion capitals and strengthening our global visibility,” said Ferdinando Prisco, CEO of Fracomina. “It’s more than a city — it’s an international hub for the fashion system, a place that embodies innovation, modernity, and openness to the world. This opening also holds a deeply personal meaning for us: it is a tribute to my brother Cosimo, who recently passed away, to whom we dedicate this milestone. His vision, passion, and spirit continue to live in the heart of our company.”

“The Milan flagship represents a strategic showcase for both the development of our franchise network in Italy and our expansion abroad. It’s a space that tells our story and engages in dialogue with international markets, opening up new growth perspectives,” added Marcello Tortora, Marketing Director of Fracomina.

With over 30 stores active in Italy and across Europe, the opening on Via Manzoni is part of a retail strategy positioning the brand as a key player in Europe — with particular focus on Mediterranean markets (Portugal, Spain, France) and on strengthening its presence in the Balkan region.

To support this expansion strategy, the company has initiated new partnerships with local retail operators and international e-commerce platforms, aiming to reach over 50 stores by 2027.

Innovation, sustainability, and digitalization remain the cornerstones of Fracomina’s corporate strategy.

“In an increasingly Europe-oriented context toward responsible fashion and omnichannel experiences, we want Fracomina to become a reference point for women seeking style, quality, and authenticity. Italy remains our creative heart, but our gaze is firmly set on Europe,” stated Ferdinando Prisco.

With the opening of its Milan flagship store, Fracomina has launched a new and exciting chapter in its journey — strengthening brand awareness while celebrating its roots with an eye toward the future.