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HUSKY ORIGINAL RETURNS TO WHO'S NEXT PARIS WITH THE NEW SS27 CHAPTER.

  • Writer: ultimatetrendymag
    ultimatetrendymag
  • 3 hours ago
  • 3 min read

A strong heritage, an increasingly international vision, and a collection that looks toward contemporaneity. This is the synthesis with which Husky Original returns to Paris for the new edition of Who's Next Paris, from September 5 to 7, 2026, at Paris Expo Porte de Versailles, Stand Q21, to present the new Spring/Summer 2027 collection.





The choice of Paris stems from the desire to bring the brand into an international context particularly aligned with its identity: a platform capable of connecting Husky Original's heritage with high-profile buyers, retailers, and customers from all over the world. This vocation has been strengthened through previous participation in the event and today finds a new point of expression in the SS27 collection. "Paris represents a privileged window onto the international market for us," says Saverio Moschillo, Creative Designer of Husky Original. "It's the place where our heritage has already encountered different cultures, markets, and customers. We have already grown and we want to continue doing so while keeping our identity intact, but with the ability to interpret the present and look to the future. I have in fact experimented with a new technology that I use in the quilting of garments, highly innovative, to the point of allowing the body temperature to be maintained in its natural state." The Spring/Summer 2027 collection develops from the codes that have always defined Husky Original's identity, as well as geometric garments with a style that envelops the consumer. The brand's heritage, born from the meeting of British culture and Italian sensibility, is expressed through a proposal in which the quality of raw materials, research, Made in Italy craftsmanship, and attention to detail come together in a refined alchemy.




The focus of the season for women is sportswear outerwear, designed to envelop the silhouette and enhance its expressiveness through contemporary volumes and lines. Made from quilted fabric, the model incorporates the newly developed thermoregulating technology, combining functional research with aesthetic attention. The color palette ranges from natural and sophisticated tones, such as sand, camel, and brown, to various shades of green, up to bolder notes of red, bright blue, and white. Among the season's novelties, the yarn-dyed cotton trench coat also stands out, characterized by a tailored, feminine cut and enriched with quilted embroidery that highlights its construction and details. The piece comes in sand, brown, camel, blue, and green tones: an outerwear piece with a strong identity, balanced between elegance and research. In menswear, alongside the classic and iconic Heritage Jacket, the collection is enriched with the Bomber Jacket Camo Geo, where camouflage is transformed into a geometric graphic in shades of brown, green, and beige. Made from printed technical nylon, with sustainable eco-leather inserts and quilted details, the model reinterprets one of outerwear's most recognizable codes in an urban, contemporary key. Completing the offering is the reversible blouson, featuring the iconic contrast check in brown and grey tones.




The presence in Paris is part of a broader phase of international growth for the brand. Husky Original recently opened its new showroom at Via della Spiga 1 in Milan, in the heart of the Quadrilatero della Moda (Fashion District): a space conceived as the brand's home and a meeting point with buyers, retailers, and commercial partners, strengthening the direct relationship with wholesale and offering a privileged showcase for the collection. Milan and Paris thus represent two complementary dimensions of the same project: on one hand, a space dedicated to encounter and dialogue with the market; on the other, an international platform through which to consolidate new relationships and expand the brand's presence globally. "Being present in strategic locations allows us above all to meet directly with different contacts and build solid relationships. Through our product, quality, and the continuity of our work, we have already conquered important new markets and we want to continue adding more," says Moschillo.





Husky Original will be at Who's Next Paris from September 5 to 7, 2026, Paris Expo Porte de Versailles, Stand Q21, with the Spring/Summer 2027 collection.





 
 
 

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