An exhibition, scheduled from January 28 to 30, by Florencia Martinez to celebrate the immense 'human factor' of creativity and fine yarns.

A celebration of homo faber, of the ability to transform matter with care and ingenuity: this is IAFIL’s stand at Pitti Filati, the event taking place in Florence from January 28 to 30, 2025.
Industria Ambrosiana Filati, founded in 1890, has a long history and expertise in producing and marketing superior-quality yarns, using the finest cottons in the world, along with linen, silk, and cotton-cashmere blends.
Just as IAFIL, with its manufacturing know-how in Made in Italy, turns raw materials into excellence, so too does Florencia Martinez—guest of the stand with a solo exhibition—elevate fibers into art through her creative sensitivity. A virtuous cycle that highlights the transformative power of imagination and the labor required to convert raw material into thread, fiber, and art.
Within this narrative, Chroma—the title of the Argentine artist’s fiber art solo exhibition, who has called Italy home since 1990—features works crafted in fabric that becomes three-dimensional, transforming into sculpture, into surfaces that seem to swell and burst.


Stefano Salvaneschi President of
IAFIL
Powerful works that blend tradition and innovation, just as Iafil does with its yarns.
With this exhibition—presented within Pitti Filati, the premier event dedicated to textiles, yarns, and fibers, and set to continue its journey to Milan—the historic textile company not only contributes to the appreciation of fiber art as a cultural heritage, its strength as an artistic movement, and the celebration of textile creativity, but also strongly emphasizes the value of high craftsmanship and the human factor in Italian production.
A contemporary craftsmanship where design and innovation merge with cutting-edge technology to create yarns that are true works of art.
All of this is achieved with the utmost commitment to sustainability and its key pillars: supply chain control, environmental and social responsibility, and certified products and processes.
"We have hosted this exhibition at our stand at Pitti Filati," says Stefano Salvaneschi, President of Iafil, "because we strongly believe that a product is not made up only of its crucial 'material' component, but also of the immaterial aspects that surround it.
This immaterial essence is culture, creativity, and knowledge. It is history and tradition, but also the ability to grasp the new and translate it into innovation. In the works of Florencia Martinez, we have found all of this: a primordial force in the raw material—the fabric—so closely tied to our world of yarns. An absolute creativity in transforming it into ‘something else.’
This ‘other’ form takes shape in relation to those who experience it, who interpret it through their own perceptions and needs. Just like our threads: they can be used in different ways, shaped by the creativity of those who work with them, forming collections that originate from something that is not 'just' a thread, but an element that bridges materiality and, indeed, immateriality."
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