ILARY BLASI for BATA.

A collaboration defined by authentic style.

Bata launches its collaboration with Ilary Blasi, an icon of spontaneity and contemporary charm, chosen to embody the brand’s authentic spirit.

The partnership stems from the encounter between two kindred worlds: Bata — long synonymous with quality, authenticity, and style — and Ilary, who represents a genuine, dynamic, and naturally elegant femininity.

The new campaign “Ilary Blasi x BATA” is an invitation to experience fashion with ease and personality. Set among the timeless streets of Rome, the Eternal City becomes the ideal backdrop for telling a story of authenticity, style, and freedom.

From lively alleyways to breathtaking views, Rome transforms into the living room of the Dolce Vita — the perfect setting to highlight the versatility and charm of Bata’s new collections.

In her everyday Roman life, Ilary naturally embodies the models from the Day-Time Collection: cuffed boots with chunky soles and biker boots that evoke movement, independence, and personality.

Looks designed to accompany every woman through her day, blending practicality and style with Bata’s unmistakable touch.

As evening falls, the scene lights up with new energy.

The Night-Out Collection reveals the brand’s most sophisticated side, with footwear that captures the city’s reflections and the festive atmosphere.

Pointed kitten-heel pumps embellished with micro-crystals, lurex-effect slingbacks: styles that elevate femininity with a spark of contemporary glamour.

With “Ilary Blasi x BATA”, the brand renews its connection with today’s women: self-assured, authentic, and always on the move.

A celebration of Italian spirit, beauty, and feminine strength expressed in every step.