MARTINO MIDALI and AMERIGO CONCEPT STORE Present: "Dancing Shopping" in Monza – Thursday Evening in the Rhythm of Summer.

The magic of summer nights meets the style and energy of dance: Martino Midali, in collaboration with Amerigo Concept Store, is pleased to announce the Dancing Shopping event, part of the summer calendar promoted by the Monza Traders’ Association as part of the evening store openings initiative.

On Thursday, July 3 and 10, from 9 PM to 11 PM, Via Carlo Alberto will be transformed into an open-air dance floor.

Amid glowing shop windows and fashion under the stars, two special evenings will come to life where music and shopping merge to offer a unique and engaging experience.

The first event, on Thursday, July 3, will feature a live performance by the Latin dance school BAILACONMIGO — with salsa and bachata setting the soundtrack for a night of rhythm, color, and style.

On July 10, it will be tango’s turn, promising an evening full of elegance and passion.

Via Carlo Alberto will become a true open-air stage, with live performances by professional dancers who will actively involve the audience.

The atmosphere will be festive and dynamic, designed to let people experience the street and shopping in a new, exciting, and participatory way.

A symbolic detail makes this collaboration even more meaningful: Martino Midali Store (Via Carlo Alberto 36) and Amerigo Concept Store (Via Carlo Alberto 31) are located directly across from each other — two neighboring fashion landmarks in the vibrant heart of Monza’s shopping district.Through this synergy, they will bring renewed light and energy to the street.

“We wanted to bring our idea of fashion beyond the walls of the store, to share it in a different, more dynamic and vibrant way. With Amerigo Concept Store, we found a genuine synergy that comes to life in these evenings, where style meets the art of movement,” says Martino Midali.

A special thanks goes to Bmonza Bistrot, which will curate the evening’s DJ set, helping create the perfect musical atmosphere to accompany the performances and the rhythm of shopping.

Dancing Shopping is an invitation to experience the streets of the historic center in a new light — through an initiative that blends culture, entertainment, and retail.

It’s a chance to explore summer collections, be inspired by creativity, and perhaps even dance a few steps under the stars.

The event is part of the special Thursday night openings, running from late June to the end of July, during which shops in Monza’s historic center — including Via Carlo Alberto, Via Italia, Via Vittorio Emanuele, Via Mantegazza, and Via Bergamo — will stay open until 11 PM.

This extended opening program is enriched by events promoted by the Monza Traders’ Association, designed to enliven the city and highlight local excellence in the lead-up to the summer sales starting on Saturday, July 7.