New Global Campaign from Intimacy Danish Brand SITRE.

“Your Pleasure Is Now” - launching alongside their newly upgraded hero product, Pleasure Boost Vol. 2 Intimacy Oil, on May 20th.

Sitre was born in Denmark when sexiness needed an update.

They tell stories and create products for everyone—regardless of gender, sexuality, age, or body.

That’s why they take an honest, caring, and inclusive approach to intimacy.

The brand take pleasure seriously, which means we treat intimacy with the respect it deserves—through high-quality products and honest storytelling.

Cecilie Hjelmager and Julie Herskin, are the founders of Sitre.

Their story began when Julie needed to use a lubricant—a situation that brought feelings of shame for both her and her partner.

The products available on the market only made it worse; they either felt vulgar or overly clinical, as if her body wasn’t working the way it was supposed to.

And to make matters worse, most of them were made with low-quality ingredients.

Cecilie, on the other hand, had never used a lubricant before, because she believed she “didn’t need it.”

But through her personal wellness journey, she discovered how transformative intimacy can be for both the mind and the body.

Today, Cecilie knows that intimacy products aren’t just for those who need them—they’re for anyone who wants to enhance and elevate their intimate moments.

Together, they realized that the market was missing products with an honest, relatable, and conscious approach to confidence and connection.

So, we decided it was time to give intimacy the update it deserves—and that’s how Sitre was born.

They work with leading experts in Denmark to develop intimate products that elevate intimate moments while also caring for the skin—thanks to nourishing, supportive, and clean ingredients.

They make intimacy feel like wellness.

Thier intimate products are allergy-friendly, vegan, pH-balanced, dermatologically tested, and free from harmful ingredients such as glycerin, fragrance, and parabens. Our bottles are made from recycled plastic, and our packaging and sizzle pack are FSC-certified.

The bottles and labels are made from recyclable plastic, and the packaging and sizzle pack are FSC-certified.

Here are the images from the new campaign "Your pleasure is now":

ThePleasureBoostVol.2oil itself is a meticulously crafted formula that reflects sitre’s deep commitment to natural, body-safe intimacy care.

Infused with CBD,the blend enhances the blood circulation,which helps to relax the muscles, and amplify the skin sensitivity.

Key ingredients include argan oil, sunflower oil, and wheat germ oil, which deeply nourish and moisturise, leaving skin soft, supple, and balanced.

The addition of Centella Asiatica, abotanical celebrated for its antioxidant and collagen-boosting properties,offers calming and skin-strengthening benefits, making the oil not just a pleasure aid, but a holisticself-care companion.

Every detail aligns with sitre’s rigorous standards: made in Denmark, dermatologically tested, vegan certified, completely body safe with no THC, safe for use as a lubricant, massage oil, or intimate care, clean and free from glycerin, parabens, and perfume, allergy-friendly and safe for the vulva, other intimate areas and skin and using recycled plastic bottles and FSC-certified outer materials.

“It’s worth asking: who wouldn’t want a pleasure boost? We’ve updated our bestselling intimacy oil to be even more sexy, we’ve upped the CBD and we’ve made the velvet-soft oil glide even better. Perfect for pleasure, which is why we wanted this campaign to literally feel like you’ve stepped onto the pleasure planet. More is more when talking pleasure,”says Julie Herskin.

Discover more at https://sitrestore.com/da