On the Occasion of PITTI UOMO 108, Gutteridge Tells the Story of Neapolitan Elegance Through a Signature Coffee Experience.

A ritual of hospitality and style: an invitation to pause, share, and experience the brand’s identity through a multisensory journey that goes far beyond the clothing.

Gutteridge once again steps onto the international fashion scene with an initiative steeped in style, hospitality, and authentic roots: the brand founded in Naples in 1878 presents a unique experience during Pitti Uomo 108, held from June 17 to 20, 2025, in Florence.

On the first two days of the event, June 17 and 18, Gutteridge takes center stage with a symbolic and deeply identity-driven gesture: offering an authentic Neapolitan coffee, crafted in collaboration with Passalacqua, a historic excellence of Neapolitan coffee.

As an ambassador of Neapolitan style worldwide and a contemporary interpreter of a tradition renewed with elegance, Gutteridge has chosen Passalacqua as the perfect partner to complete the experience at Pitti Uomo 108.

Coffee becomes a way of being — culture, style, and a language parallel to fashion.

This initiative is not only a tribute to tradition but a natural extension of Gutteridge’s style: a brand that has always united timeless elegance, hospitality, and cultural pride. The coffee, served according to Neapolitan tradition at the store on Via Por Santa Maria 19, becomes a ritual that tells the story of the brand through a moment of sharing, warmth, and class.

After the success of the new flagship store opening in Milan featuring the “caffè sospeso,” Gutteridge continues its storytelling of values by bringing an authentic corner of Naples to Florence—a meeting point for buyers, press, and guests designed to welcome and engage visitors in a deeply identity-rich atmosphere.

But it’s not just about coffee: the store will also offer an exclusive preview of the FW 25-26 collection, unveiled for the very first time on this occasion.

This is a unique opportunity to discover the stylistic evolution of Gutteridge, blending heritage and innovation.

To complete the Pitti Uomo 108 experience, the limited-edition “J’Adore Firenze” t-shirt—available in white and blue, crafted from Supima cotton—will be exclusively sold at the Gutteridge store.

An invitation to experience the authentic tradition of Southern Italy in an international context, always with Gutteridge’s unmistakable touch: on June 17 and 18, Gutteridge awaits you at the store on Via Por Santa Maria 19 in Florence.

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