PIGNATELLI Enters the Lifestyle World with "Omnia".

The urban and minimalist-inspired collection marks the Maison’s return to the informal segment, targeting a young and international community.

Pignatelli expands its offering with Omnia, a new lifestyle line that marks the brand’s return to the informal segment.

The project is part of the Maison’s broader renewal path, which includes a recent rebranding aimed at strengthening its positioning both in Italy and internationally.

Targeting an audience between 20 and 40 years old, Omnia is designed to meet the needs of a generation that values design and product versatility.

The inspiration comes from the world of celebrities and their off-duty style — now a key reference for an urban, inclusive, and contemporary aesthetic.

The collection stands out for its minimal and functional approach, featuring relaxed proportions and oversized silhouettes.

Iconic pieces from the Maison—such as outerwear and trousers—are reinterpreted in a casual key through new fabrics and techniques, while preserving the brand’s distinct identity through refined details and customizations.

Developed under the creative direction of Francesco Pignatelli, the line reaffirms the company’s core values—quality, craftsmanship, and Made in Italy—with a forward-looking vision aimed at the international market.

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