PREMIATA Returns to PITTI UOMO with the New Spring/Summer 2026 Collection.

 On the occasion of the 108th edition of Pitti Immagine Uomo, Premiata takes center stage once again, unveiling a preview of its Spring/Summer 2026 collection.

A collection that reaffirms the brand’s stylistic identity: the union of artisanal heritage and forward-thinking vision.

Founded in 1885 in Montegranaro, the company continues to stand out for its manufacturing quality and ongoing drive for innovation.

The new collection spans footwear and apparel, giving shape to a complete menswear look with an increasingly international spirit.

THE PRIMA LINE: AN EVOLVING IDENTITY

The Prima Line remains the beating heart of Premiata’s offering: a tribute to Italian excellence, traditional leather craftsmanship, and an ever-evolving aesthetic.

Among this season’s highlights is the “London” capsule collection—a cross-cutting project first previewed in the Fall 2025 collection, now expanded and solidified for the summer.

It reflects a cosmopolitan attitude and an urban vision of the contemporary wardrobe.

Notable details include the multicolor ABS toe cap, transformed into a decorative element through bold colors and carefully selected finishes.Leathers used include matte calfskin, polished calfskin, and suede, with the addition of a new “monkey” suede variant introduced for SS26.

The sole is personalized with a logo print on the side and often features a two-tone inscription on the outsole, reinforcing the line’s visual identity.

SNEAKERS: ICONIC STYLE AND INNOVATION

The NOUS model remains the flagship of the men’s footwear offering. For SS26, the sneakers stand out with a more streamlined aesthetic, enhanced by strategic pops of color—green, indigo, and saffron—that highlight their personality and versatility.

A key feature of the season is the new outsole design, inspired by 1970s and ’80s retro-running shoes, bringing dynamism, functionality, and a refined sportiness to the entire collection.

The brand’s iconic models are reinterpreted with careful, respectful restyling: their identity remains intact, but evolves toward a contemporary, sophisticated, and increasingly global taste.

APPAREL: A COMPLETE WARDROBE

The SS26 collection introduces a full men’s wardrobe, including outerwear, t-shirts, sweatshirts, knitwear, trousers, caps, and backpacks.

A key piece for the season is the wind jacket, a symbol of functional and versatile outdoor style, perfectly aligned with the desert-inspired setting of Premiata’s booth at Pitti Uomo.

The color palette—which blends green, indigo, and saffron with shades of blue, grey, white, and black—creates a visual thread that ties together footwear and apparel, reinforcing the collection’s identity.

Premiata moves forward with consistency and vision, merging solid roots with innovative momentum in an aesthetic that speaks to artisanal excellence and stylistic research.