Sustainability And “Artisanal Intelligence” At The Center Of The Next Edition Of Milano Fashion&Jewels.

In an era dominated by “artificial” intelligence, the event organized by Fiera Milano celebrates “artisanal” intelligence: the wisdom of handmade craftsmanship proves fundamental in creating products with a unique story and identity. On display is an original selection of fashion accessories, jewelry, and clothing, along with many training opportunities.

To discover fashion accessories, jewelry, and clothing from all over the world while enjoying an immersive experience that combines research, innovation, and sustainability, there is only one destination: Milano Fashion&Jewels.

The next edition is scheduled from September 14 to 17 at Fieramilano (Rho), hosting around 600 brands, 48% of which are from abroad.

This unique event stands out for its wide and comprehensive collection offerings, ranging from fashion accessories to artisanal products, embracing a multitude of cultures and traditions.

With its two annual appointments concentrated in a city with an international outlook, Milano Fashion&Jewels confirms itself as a reference point for the search for unique and high-quality creations, thanks to a selection that reflects deep work that enhances the creativity of its protagonists.

Indeed, in an era dominated by “artificial” intelligence, Milano Fashion&Jewels celebrates “artisanal” intelligence.

Francesca Bianchi Design

It is not a rejection of modernity but rather a desire to give greater attention to craftsmanship, to the “creative genius” that no machine can replace.

Artisans and designers create jewelry and accessories that are true expressions of art: a celebration of originality, where each product tells a story and expresses the identity and vision of its creator.

From classic lines to more avant-garde designs, there is always a common denominator: attention to detail and quality, without compromise.

Here are some "intelligent" artisans who will be present at the next edition in September: the Milanese brand Make Your Jewel, which creates unique and personalized jewelry with thousands of possible combinations; and the Arezzo-based brand Francesca Bianchi Design, which, starting from the family tradition of goldsmithing, rediscovers the foundations of creative craftsmanship, bringing to life meticulously hand-painted jewelry shaped by the skilled hands of expert goldsmith artisans.

TDouble

Each piece of jewelry, before being packaged, undergoes about 30 processing steps necessary to create a product meticulously crafted in every aspect.

The Roman brand Tdouble will present collections of jewelry made using the lost-wax casting technique, and finally, the brand Polvere di Stelle by Lorena Lucchini will showcase artisanal bags adorned with pearls and sequins.

These are just a few of the most emblematic examples of Italian craftsmanship strongly represented at the fair, alongside international brands and designers from 31 countries.

The Exploring Sustainable Fashion area, curated by Guya Manzoni and Marina Savarese of Sfashion-net, a network dedicated to slow, critical, and independent fashion brands, returns.

This area will feature eleven selected brands among small and medium-sized Italian and sustainable artisanal enterprises, presenting their tailored projects, design, and collections of clothing and accessories oriented towards slow fashion.

Moreover, Milano Fashion&Jewels reaffirms its identity as a cultural observatory, with the presentation of two project areas created in collaboration with Poli.Design.

The first area, VISIONAIRES, in a new “for fashion” version, will host over 70 creations by designers who have collaborated with creative directors and fashion stylists, putting their genius at the service of fashion.

The second area, DESIGN DIRECTIONS, will be a multimedia space outlining the guidelines for fashion jewelry and accessories, presenting the two macro trends identified for the next two years: BeautyPure and AdoraBold.

Polvere di Stelle

A rich schedule of events will not be lacking, including talks, workshops, and master classes, aimed at promoting discussion and debate on the most relevant topics for the community, providing tools for growth and innovation.

Discussions will cover everything from social platforms to new marketing strategies, including web influencers and the topic of color harmony, culminating in a Master Class dedicated to the most relevant trends in jewelry and fashion accessories for F/W 2024.

Join us at Milano Fashion&Jewels from September 14 to 17, 2024 (Saturday the 14th, visitor entry by invitation only) at Fieramilano (Rho).

Pavilion 6 JEWELLERYPavilion 10 FASHION ACCESSORIES & APPARELPavilion 7 _F&J DELIVERY together with TheOne Milano and MIPEL Overseas