"The Renaissance" by FRANCESCO SCOGNAMIGLIO.

Francesco Scognamiglio starts again from Naples on the occasion of his 50th birthday.

In a setting of rare beauty, Francesco Scognamiglio chooses the majestic Royal Palace of Naples to celebrate his fiftieth birthday and mark a new beginning in his career.

The palace, a symbol of history and opulence, rises with its imposing façade over Piazza del Plebiscito, radiating timeless elegance.

The atmosphere of the event came to life right from the entrance, in a surreal scene accompanied by an aerospace-themed soundscape.

Inside, the baroque and neoclassical rooms followed one another with frescoes, gilded stuccoes, and refined furnishings, creating an ambiance that blends the grandeur of the past with the contemporary allure of fashion.

The main halls, illuminated by massive crystal chandeliers and adorned with seventeenth-century mirrors, hosted an event that embodies the true Neapolitan lifestyle: a fusion of culture, art, and fashion in a vibrant and sophisticated atmosphere.

Among the guests were renowned names such as Rocco Ritchie, Debi Mazar, Emma Marrone, Elodie, Raoul Bova, Giorgio Panariello, Magdalena Frackowiack, Karmen Pedaru, Daria Strokous, Nina Senicar, Boss Doms, Asia Argento, and Ilona Staller, who helped make the evening a moment of great international resonance.

The evening also served as an opportunity to celebrate a moment of professional rebirth, marked by the recent reacquisition of the brand that bears his name—a symbolic step toward a future that merges fashion, art, and culture.

The proceeds from the event were dedicated to supporting the restoration of a 17th-century planetary clock, an extraordinary example of scientific and artistic heritage.

The next appointment to discover the new Couture collection will take place during the prestigious Haute Couture Week in Paris, where the Maison Francesco Scognamiglio will officially present to an international audience of experts, buyers, and fashion press.