ZAC EFRON Stars in the New POLICE Campaign for the SS25 Eyewear Collection.

Action! The new Police campaign is now filming for the launch of the SS25 eyewear collection. Starring Zac Efron, the American actor and producer, and the face of De Rigo Group’s house brand.

In this new campaign, the internationally renowned artist brings his acting skills to the forefront, placing Police at the heart of the imagery.

The result is a series of intimate and intense portraits that redefine masculinity—free, less stereotyped, and deeply authentic.

These exclusive artistic portraits are captured by Brian Bowen Smith, a renowned photographer known for his striking images of Hollywood’s biggest stars and top fashion designers.

The campaign’s narrative revolves around boldness, a quality deeply embedded in Police’s DNA and reflected in its refined and iconic designs.

Now, this boldness is embodied and expressed through the multifaceted personality of Zac Efron.

With a career spanning both film and television, Efron is one of Hollywood’s most sought-after talents.

He first rose to fame as the lead in the Emmy-winning High School Musical trilogy, a global sensation produced by Disney Channel.

His career has since evolved with standout performances in Hairspray (2007), 17 Again (2009), The Greatest Showman (2017), A Family Affair (2024), and the critically acclaimed The Iron Claw by Sean Durkin.

In the same year, he was honored with a star on the Hollywood Walk of Fame.

Beyond acting, in 2020, Efron produced and hosted the two-season Netflix docuseries Down to Earth, in which he traveled the world alongside entrepreneur Darin Olien, exploring sustainable living practices—a cause close to his heart.

Authenticity and passion are at the core of Police’s story and the success that has transformed the brand into a global expression of style and boldness.

These values find their perfect embodiment in Zac Efron, the ideal protagonist to represent a new kind of man—modern, environmentally conscious, and capable of reinventing himself while staying true to who he is.

Before him, legendary actors such as Bruce Willis, George Clooney, and Antonio Banderas, as well as sports icons like David Beckham, Neymar Jr., and Lewis Hamilton, have lent their image to define the contemporary Police man.

“We are thrilled to collaborate with Zac Efron, a truly talented and ever-evolving actor who perfectly embodies the style and identity of Police,” says Barbara De Rigo, Chief Marketing Officer of De Rigo. “This partnership is a fusion of his charisma and personality with Police’s strong and recognizable brand identity.”

“I’ve always loved Police as a brand, and it was a real pleasure working with them,” says Zac Efron. “I especially appreciated getting to know the entire team during this experience—they are an incredibly talented group of people. I think we’ve created something really special, and I can’t wait to see what the audience thinks!”

Discover more at https://policelifestyle.com/