Starting from last Thursday, October 31, 2024, this unique collection will be available on our ANTEPRIMA online store and at ANTEPRIMA/WIREBAG retail locations.
Famous for her black hood and signature pink skull, Kuromi's mischievous smile has captured fans worldwide.
Now, her lively personality comes to life in ANTEPRIMA's iconic WIREBAG, reimagined in five unique designs: two mini crossbody bags, a tote bag, a 3D plush-style bag, and a character-shaped charm.
Each piece in the KUROMI COLLECTION is crafted with meticulous attention to detail. The signature hand-knitted technique using PVC thread gives each item a distinctive, eye-catching touch, making it perfect for adding a unique element to any outfit.
The five items in this collection capture the essence of Kuromi, highlighting her adorable yet slightly rebellious personality.
The mini crossbody bags come in two shapes:
STANDARD MINIATURA PB24FC90KT: a square silhouette, measuring L18.5 cm x H16 cm.
STANDARD PB24FC96AG: a charming round version, measuring L16 cm x H16.5 cm.
Both can be worn in three ways—as a handbag, shoulder bag, or crossbody—thanks to a versatile chain strap.
The STANDARD PB24F090JZ bag, sized at L32 cm x H27 cm, is designed for everyday use: spacious and functional, it matches the size and capacity of our iconic STANDARD model. The PB24F090KQ, in a 3D plush style, measures L19 cm x H22 cm x D8 cm.
Its soft, rounded shape creates a bold visual impact, with sparkling details on Kuromi’s feet.Finally, the PB24FC90KU charm doubles as a small coin purse, making it a playful and perfect accessory for any bag.
The KUROMI COLLECTION invites fashion lovers and Sanrio fans to express their rebellious side while maintaining an elegant style.
Playfulness and sophistication come together in this unique collaboration!
Instagram: www.instagram.com/anteprimaofficial
Facebook: www.facebook.com/ANTEPRIMA.WORLD
ANTEPRIMA
ANTEPRIMA was founded in 1993 by the creative vision of Izumi Ogino, with the aim of creating a brand with an intuitive and elegant style.
Designed for intelligent, confident, feminine, and joyful women in every season, the brand has developed collections that encapsulate cosmopolitan sophistication.
It represents a woman with a discreet passion for creativity and luxury, possessing an infallible eye for beauty and refusing to be limited by artificial boundaries or cultural barriers.
Izumi captured the attention of the fashion world since the brand's debut at Milan Fashion Week in 1998.
ANTEPRIMA continues to celebrate a love for exquisite quality, inspired by Izumi’s childhood experiences.
This passion is reflected in every creation, from fashion to the brand's accessories.
SANRIO
SANRIO is a global lifestyle brand best known for the pop icon Hello Kitty and other beloved characters such as My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, and Pochacco.
Founded in 1960, Sanrio is inspired by the vision of "One World, Connecting Smiles," with the goal of reducing the distance between people and further expanding the circle of happiness.
Today, Sanrio’s legendary product range is available in over 130 countries, in locations including department stores, specialty stores, national retailers, and Sanrio boutiques. Sanrio Hong Kong was established in 2001 with the company philosophy of 「みんななかよく」 (Everyone is together).
The company is dedicated to spreading joy through licensed products, brand collaborations, and authorized events.
Sanrio encourages everyone to take the opportunity to connect with family and friends. Sanrio Hong Kong’s commercial development is not limited to a single product; the company is committed to continuous innovation, offering character-inspired gifts and collaborations that include branding, products, and events.
These range from cross-merchandising, pop-up cafés, exhibitions, and fairs, bringing joy to daily life through a diversified offering.
Instagram and Facebook: @hellokittyeu
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