Byblos launches “Desert X”, the Spring Summer 2025 collection, an experience that goes beyond merely celebrating the primordial force of the desert and the wind that sculpts it.
Here, the arid landscape becomes the stage for a continuous fusion between untamed nature and cutting-edge technology.
The wind doesn’t just shape the dunes—it becomes the creator of an endless metamorphosis, a vital flow that transforms every grain of sand, every line, every form. Desert X takes shape in the meeting of the infinite landscape and technological progress.
There is no stability: the sand, pierced by translucent surfaces and liquid materials reverberating under the sun’s light, evolves into something new, something alien.
Every step of the models, every movement of the garments, reflects this perpetual transformation.
The fabrics seem to float between two worlds, sculpted by the air, by the idea of a future that has not yet taken form, but already breathes.
There is nothing static in Desert X: every garment is a living creature, shaped by the wind, altered by light, pierced by innovation.
On Byblos’ runway, the desert turns upside down.
The sand doesn’t just flow between the fingers: it transforms into liquid metal, pulsing, evolving, dissolving into volatile fluctuations, like an extraterrestrial landscape. Enceladus.
There, where every element defies Earth’s logic, materials no longer follow the rules we know.
Each movement of the models echoes a distant world, where nature and technology merge in perfect alchemy, creating new realities with every step.
Desert X is the meeting point between the desert’s eternity and the extreme dynamism of innovation.
Translucent surfaces crash into the sand, not to challenge it but to amplify its primordial power.
High-tech fabrics respond to movement, to the air, constantly transforming under the invisible force of the wind, as if they were part of an alien ecosystem where everything is turned upside down, and nothing is as it seems.
This is fashion that lives, that breathes, that evolves. It is sand becoming metal, becoming light, dissolving and being reborn, guided by the infinite whisper of the wind—a sound beyond time that now becomes the present, becomes the now.
With Desert X, Byblos is not just offering a collection: it creates a new world, a limitless journey where technology does not challenge nature but embraces it, transforms it, and reimagines it. An aesthetic and creative vision that blends distant worlds, where the beauty and strength of nature intertwine in a play of reflections and geometries, amplified by the touch of innovation.
Discover more at byblosofficial.com
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