"Everyday Your Sneakerina": the BATA Campaign that Celebrates the New Sneaker Designed to Accompany Every Step with Style and Lightness.

ultimatetrendymag
Aug 4
2 min read

EVERYDAY YOUR SNEAKERINA is the new campaign by Bata dedicated to the launch of a sneaker designed to accompany women everywhere, every day.

A versatile model with a clean, essential design, capable of combining style and functionality through the use of high-quality technical materials and an insole designed to provide a comfortable, lightweight fit from morning to night.

Created to keep up with the pace of everyday life without sacrificing elegance, it effortlessly adapts to any moment: from the morning rush to professional appointments, and into the evening.

A shoe that interprets contemporary movement as freedom, expression, and presence.

Available in three shades designed to reflect the different facets of female personality and the moments of the day, the sneaker stands out for its minimalist lines and careful choice of materials, including suede and breathable mesh.

The lightweight, flexible sole naturally supports each step, offering stability and dynamism in any context.

The new Bata sneaker is offered at the affordable price of €39.90, making refined and functional style accessible to all. An inclusive invitation to live with awareness, without compromising on quality.

The identity of the EVERYDAY YOUR SNEAKERINA campaign is brought to life by Vialina Lemann, a former rhythmic gymnast and now an international model — the face and soul of the project.

Her journey, from Uzbekistan to the runways of Milan and Paris, is a testament to grace, determination, and self-empowerment.

Also recognized for her advocacy in promoting women’s rights and freedom of expression, Vialina received a Special Mention at the TAO AWARDS in Taormina this past July.

The collaboration between Bata and Vialina stems from a shared vision: to support every woman in her daily journey, celebrating her authenticity, strength, and identity.