EVERYDAY YOUR SNEAKERINA: the Bata Campaign that Celebrates the New Sneaker Designed to Accompany Every Step with Style and Lightness.

EVERYDAY YOUR SNEAKERINA is the new Bata campaign dedicated to the launch of a sneaker designed to accompany women everywhere, every day.

A versatile model with an essential design, it combines style and functionality through the use of quality technical materials and an insole engineered to deliver a pleasant, lightweight fit from morning to night.

Created to keep pace with the demands of everyday life without compromising on elegance, it adapts effortlessly to every moment: from the morning rush to professional appointments, right through to the evening.

A shoe that interprets contemporary movement as freedom, expression, and presence.

Offered in three shades designed to reflect the different facets of feminine personality and the moments of the day, the sneaker stands out for the purity of its lines and the careful selection of materials, including suede and breathable mesh.

A lightweight, flexible sole supports each step naturally, offering both stability and dynamism in every context.

The new Bata sneaker is available at the accessible price of €39.90, making refined, functional style available to all — an inclusive invitation to live with awareness, without compromising on quality.

The identity of the EVERYDAY YOUR SNEAKERINA campaign is brought to life by Vialina Lemann, former rhythmic gymnast and now an international model, the face and soul of the project.

Her journey — from Uzbekistan to the runways of Milan and Paris — is a testament to grace, determination, and self-empowerment.

Also recognized for her commitment to promoting women’s rights and freedom of expression, Vialina received a Special Mention at the TAO AWARDS in Taormina last July.

The collaboration between Bata and Vialina stems from a shared vision: to support every woman on her daily journey, highlighting her authenticity, strength, and identity.

The new Bata sneaker is not just a product: it is an invitation to walk through the world with elegance, awareness, and freedom.

EVERYDAY YOUR SNEAKERINA and Vialina Lemann.The same energy, the same style, the same inner strength.A confident step toward a future where true luxury means being yourself.

Discover more at BATA