International Day for THE ELIMINATION OF VIOLENCE AGAINST WOMEN.

Martino Midali alongside the Stati Generali delle Donne for a national awareness campaign.

November 25, recognized globally as the International Day for the Elimination of Violence Against Women, represents a moment of reflection and collective responsibility.

On this occasion, Martino Midali renews his social commitment by joining the national campaign promoted by Stati Generali delle Donne, Sportello Donna, the Gaia Foundation, and the initiative Ottomarzotuttolanno, reaffirming a concrete desire to contribute to deep and lasting cultural change.

Gender-based violence is neither an isolated emergency nor a phenomenon limited to individual experiences: it is a rooted, complex reality that requires a continuous and systemic response.

To combat it means acting on multiple levels—cultural, social, educational—and recognizing that prevention cannot be reduced to an individual gesture.

It is a collective practice, made of healthy relationships, mutual support among women, and communities that observe, listen, and intervene.

In line with these values, Martino Midali has chosen to broaden the scope of its initiatives by involving its network of stores as new hubs of this shared culture.

More than 40 boutiques across the country will receive and display a poster dedicated to the campaign.

This is a simple gesture, yet one with powerful symbolic significance: transforming each store into a recognizable, visible place capable of conveying a message of closeness and awareness to every woman who walks through it.

The purpose behind this initiative is to contribute to spreading a culture of shared responsibility, in which communities feel actively involved in creating change.

A culture where respect, listening, and equality are everyday values—not called upon only on symbolic occasions.

Martino Midali’s commitment therefore aims to be part of a broader path: an invitation to observe, to speak out, to support, and to never look the other way.

For more information on Stati Generali delle Donne: https://www.statigeneralidelledonne.com/chi_siamo_stati_generali_delle_donne/