The journey, understood as a quest for the Great Beauty and, simultaneously, as an opportunity for personal growth through time and space, becomes the essence of HUI's SS25 collection, "Le Grand Tour."
The traditional itinerary through the wonders of Europe, once undertaken by young aristocrats before entering society, merges with the brand's indigenous roots—found in the ancient five-character poems of Du Fu from the Tang dynasty—and its customary focus on women.
This inspiration is drawn from the profiles of renowned female travelers who broke through gender barriers to rewrite their own lives.
Figures like the writer and traveler Sanmao, an icon of female independence and a life imbued with legendary overtones, and Wang Xiaomei, director and founder of the "Hands on Memory Museum," who has made the preservation of local artistic heritage the core of her itinerant work.
These women, as muses, have inspired designer Zhao Huizhou to evolve her artistic vision, positioning them as role models for contemporary women.
Similarly, with the SS25 collection, HUI orchestrates a dynamic and powerful dialogue between past and present, brought to life through a feminine lens enriched by a harmonious vision.
This vision seamlessly blends the softness of HUI's haute couture concept with the rigor of Italian-inspired design, creating a striking collision that bridges seemingly opposite worlds.
The result is a style in motion, where Western simplicity and clarity reflect the subtle delicacy of Eastern culture. This begins with the favored color base, blue, symbolizing the vastness of the sea and sky, which, in turn, echoes the depth and wisdom of women.
A fashion "to ride the waves and seek the sun," featuring women dressed in the gentle softness of silk and wrapped in the comfortable warmth of cotton—radiant spokespersons of beauty and character.
Their garments’ surfaces are adorned with painterly patterns, including marine cliffs, symbols of power in Chinese culture, and bouquets of butterflies and peonies, representing the feminine spirit.
These designs are crafted using the indigo dyeing technique traditional to the Miao people, embedding the brand’s ancient heritage within each piece.
Once again, the perfect blend of tradition and innovation produces unique pieces that embody the elegance and strength of women, supporting them on their unstoppable journey toward an ever-brighter, constantly evolving future.
In a word: infinite.
Discover more at hui-milano.com
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