LF LUIS FIGO at the TAO AWARD 2025: a New Face of International Menswear.

The innovative brand founded by iconic former footballer Luis Figo is making its mark on the menswear scene with style and authority. Launched in 2023, LF Luis Figo stands out for its strategic positioning, bold vision, and unmatched quality — all proudly Made in Italy — blending sartorial tradition with contemporary trends.

Article by Marco Lorè

During the prestigious Taomoda Week (July 15–19), the brand will receive the TAO Award 2025 – Special Press Award as the best fashion label featured at Pitti Uomo. This recognition celebrates LF Luis Figo’s ability to interpret menswear with a coherent and distinctive vision, tailored for a cosmopolitan and sophisticated clientele.

The award ceremony will take place during the gala evening on July 19, officially marking the success story of a brand that is emerging as a key player in the world of men’s fashion.

Unveiled as an exclusive preview at Pitti Uomo, the SS26 collection stands out for its innovative silhouettes, technological edge, and refined style.

Outerwear and outfits are crafted from high-quality fabrics such as jersey, cotton, denim, linen, blended wools, and cashmere. With tailoring that is both sharp and functional, the pieces adapt effortlessly to both urban settings and moments of relaxation.

The versatile color palette makes this collection a true statement of urban style and sophisticated casualwear.

The success of LF Luis Figo is built on a strong identity rooted in Made in Italy craftsmanship, combined with an international vision and a well-structured distribution network.

Following his illustrious sports career, Figo chose to invest in the fashion industry, transforming his passion into an ambitious lifestyle project with global aspirations.

The TAO Award recognized in LF Luis Figo not only the ability to build a strong, recognizable brand, but also the talent to seamlessly position itself among the many emerging players in the contemporary fashion landscape.

A brand that promises to write new chapters in the evolution of international menswear.

Discover more at LF LUIS FIGO