A Visionary Journey To Celebrate The Exceptional Artistic, Cultural, And Landscape Heritage Of The Italian Region.
Lombardia Style took center stage at the TTG Travel Experience in Rimini, the premier global tourism fair, taking place from October 9th to 11th.
At the Region's stand, visitors had the opportunity to discover the new campaign directed by filmmaker Paolo Zambaldi, which concludes a journey through the 12 provinces of Lombardy.
This unique experience highlighted people, talents, and perspectives, where fashion, arts, performances, and elegance become an invitation to explore the endless possibilities offered by the extraordinary locations of the region.
Lombardia Style is not just a campaign; it’s also a magazine that showcases the excellence and beauty of the region.
Now in its second edition, the Magazine Lombardia Style portrays an unexpected side of Lombardy, an itinerary that stretches from lakes to mountains, always ready to surprise and captivate.
The Lombardy Region stands out for the diversity of its landscape, a place where culture and history are expressed across 12 stunning provinces rich in art, villages, palaces, museums, and numerous UNESCO World Heritage Sites.
This natural scenery, alternating between lakes, plains, and breathtaking mountain views, lends itself to a variety of outdoor activities, making it the ideal destination for relaxation and the discovery of unique flavors.
The many facets of Lombardy are also highlighted through a series of presentations and events, such as a showcooking demonstration and tasting by chef Enrico Derflingher.
Originally from Lecco, Derflingher is recognized as one of the greatest Italian chefs in the world.
His illustrious career has seen him serve the British Royal Family and the White House. After returning to Italy, he earned a Michelin star and was named Best Chef in the World in 2008.
“With Lombardia Style, we continue to highlight and showcase the distinctive character of our Region,” says Barbara Mazzali, Lombardy’s Regional Councillor for Tourism, Territorial Marketing, and Fashion.
“We want every entrepreneur, artist, and artisan to feel part of this grand narrative. This project is the result of collective work that celebrates Lombardy's diversity and excellence, creating a network that unites all the key players in our Region.”
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