LOMBARDY STYLE Shines at the TTG TRAVEL EXPERIENCE in Rimini: Double Recognition for Tourism Excellence and the Territory’s Authentic Flavors.

Lombardy confirms itself as a key player in the national and international tourism landscape, earning two important recognitions at the TTG Travel Experience in Rimini, the most prestigious Italian event dedicated to tourism.

The Region has been awarded the Almawave Smart Destination Special Prize, which celebrates destinations capable of combining digital innovation, sustainability, and hospitality.

This recognition rewards Lombardy’s commitment to building an advanced, accessible, experience-oriented tourism model—one that enhances the diversity of its territories, from art cities to villages, from lakes to mountains, through digital tools and a culture of hospitality that blends tradition and innovation.

But it’s not only about technology and vision: Lombardy also triumphs in the realm of taste.

The Travel Food Award from GIST (the Italian Travel Press Group) was assigned to Valtellina as Italy’s best food and wine destination.

This achievement reflects deep-rooted traditions, authentic flavors, and a culinary identity intertwined with landscapes of rare beauty.

From pizzoccheri to alpine cheeses, from DOCG wines to artisanal products, Valtellina reaffirms itself as an ambassador of taste and Italian excellence worldwide.

These two awards reflect the same philosophy: a Lombardy capable of innovating while remaining faithful to its roots, engaging with the future without losing its profound sense of authenticity.

A region that now presents itself as a true “style destination,” where technology, culture, and flavors blend into a contemporary story of quality and beauty.