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  • Writer's pictureultimatetrendymag

Milan Fashion Week fall 2023 Menswear: Simon Cracker "...BUT NO" Men/Womenswear FW23-24 collection.

The collection is based on a strong punk ideology, in its original sense: nonconformism.


"Learn to say no is learn to gain freedom", "If you're not angry, it means that you don't pay attention", "if it's not what it would be, then it's what it should be", "Anger is an energy".

These are the main concepts that have inspired Simon Cracker's creative crew for their collection.

Photos by Marco Lorè



The world is in danger, and fashion can't ignore the situation.

This time we're a bit more angry, we want words to become facts: we are reasonable and we demand the impossible.


Simon Cracker is an independent brand and they've made a great effort, but they do it with enthusiasm and consciousness, supported by people who believe in them and share their values.



The collection is based on a strong punk ideology: not aligned, unique identity, the distance from common places and escape from orthodoxy, provocation and system's mockery.

All of this is reflected on tailored clothes encrusted with silicone that cracks if it's worn, coats made from handmade blankets, knitwear that comes from letfover yarn swatches, white shirts with spray painted Peter Pan's collars, chandelier fragments that become blood's drops.

Photos by Marco Lorè



"...BUT NO" 's godfather is Jamie Red, anarchic, artist and Sex Pistols' art director, that has donated them some clothes from his brand "Ragged Kingdom", fashion show's closing pieces.

Photos by Marco Lorè



Second collaboration was with knitwear designer Gaia Segattini and her brand Knotwear.

Gaia, as well as a friend, is an upcycling Italian pioneer, always supporting independent brand and not-mainstream fashion.

Even in this fashion show, Simon Cracker casting featured friends of different ages, gender and physicality: they completed thier own outfit with their own shoes and accessories.

In this cool fashion show there were many, wonderful and exciting tributes to Queen Vivienne Westwood.

Photos by Marco Lorè















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