Scheduled from April 4th to 6th, 2025, Fiera Milano launches the new edition, which is starting to make waves with a new campaign designed by Jacopo Ascari, emphasizing the international dimension of the event. The show is now heading to the New York Bridal Fashion Week 2024.
From Milan to the rest of the world: a concentrated blend of Italian Style with an international twist increasingly defines Sì Sposaitalia Collezioni, Fiera Milano’s bridal event.
The event has announced the dates for its next edition, scheduled for April 4th, 5th, and 6th, 2025 at Allianz MiCo, and is preparing to head to New York Bridal Fashion Week in October.
Accompanying it, of course, is an updated image created by artist Jacopo Ascari—who also designed the previous ad campaign—capturing the most intimate and, above all, innovative essence of the Milanese event.
It’s a tradition reinterpreted in an unconventional and cosmopolitan way, like an aura surrounding the figure of a bride immersed in a flower-filled meadow, with the Milan skyline in the background, in a pose that romantically emphasizes her independence and freedom.
The woman, seated among the flowers, wears a dress reflecting bridal fashion trends—a corset and fuchsia jeweled sandals—but with a rock edge highlighted by bold makeup and a floral crown above her veil.
Among the CityLife skyscrapers—chosen as the event's backdrop and as a silent homage by the artist to the great masters who designed them—the image embodies Sì Sposaitalia’s DNA in a captivating blend of contemporary and classic style, projecting its heritage directly into the future.
A future that, for the event, is already present as it prepares to depart for New York Bridal Fashion Week, renewing its collaboration with Melange de Blanc, one of the most exclusive pop-up shows of New York Bridal Week and a key reference point for major international retailers. From October 7th to 10th, a selection of bridal designers, representing Italian savoir-faire, is expected at Annex 417, located on the renowned Fifth Avenue in New York. Le Spose di Giò, Michela Ferriero, and Creazioni Maria Pia are among the names that SI Sposaitalia has chosen these designers as ambassadors of creativity.
This participation, renewed for the second consecutive year, represents a crucial step in terms of visibility, offering the opportunity to engage buyers and professionals who are typically distant from Italian markets.
They will thus have the chance to discover some national brands and then be invited to the April 2025 edition.
All the information is available on the event’s official website:
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