top of page
  • Writer's pictureultimatetrendymag

Stroili, new opening in Milan.

A new store opened on Corso Buenos Aires in Milan, confirming its leadership in the Italian jewelry market.

The brand has been awarded for the seventh consecutive year as "Brand of the Year" and "Web Brand of the Year".

Stroili, a leader in the Italian jewelry and watch market, continues its retail expansion strategy in the national territory, inaugurating a new store in Milan, on Corso Buenos Aires.

The brand's presence in the Milanese shopping street follows the opening of the store in the new Merlata Bloom, the super mall on the outskirts of Milan, and precedes the year-end opening in the historic center of Aosta, to perfect an increasingly widespread distribution and serve the needs of consumers in every region.

This objective has been at the heart of an expansion that, over the year, has focused Stroili's investments on renewing over 30 stores and opening 14 new ones.

For the past three years, Stroili has introduced a pink concept, capable of encapsulating the captivating essence of modern jewelry, focusing on the welcoming tones of pink combined with the brightness of chandeliers and LEDs that amplify the brilliance of gold and diamond collections, the rich range of rings, silver jewelry alongside trendy pieces, and watches.

"The Stroili stores are designed as spaces to capture attention in any context, with a contemporary, elegant, and clear layout, accompanied by timeless colors and shapes. The result is an inclusive, accessible, and innovative environment that invites a unique shopping experience, even at a sensory level," said Bruno Di Giacomo, director of real estate at Stroili.

The attention given to customers has allowed the brand to win, for the seventh consecutive year, the titles of "Brand of the Year" and "Web Brand of the Year" in the Jewelry and Costume Jewelry category, recognitions with which consumers reward the satisfaction that accompanies the brand's shopping experience in terms of price, assortment, and services.

"This is a confirmation of the centrality that the customer holds for us, represented by a comprehensive shopping experience, which in physical stores is driven by the atmosphere in which the collections are immersed, and online by the wide range of jewelry and watches. Stroili has always made its omnichannel vision the main driver of its success, focusing on satisfying the needs of the modern consumer in all its facets," added Marco Licastro and Francesco Mura, respectively sales director and e-commerce director of Stroili.

With its over 400 directly managed stores, more than 2500 employees, and an increasingly prestigious and wide range of products, the brand once again confirms its leadership in the jewelry segment in Italy.

Discover more at


  • TikTok
bottom of page