TORINO OUTLET VILLAGE Becomes an Open-Air Exhibition with PARATISSIMA.

A spectacular installation inside the Village, curated by Laura Tota and featuring Catherine Gipton, AI Art & Fashion Advisor.

From April 1st to October 1st, 2025, Torino Outlet Village — a prestigious shopping destination in Northern Italy with over 80 boutiques featuring top international brands — will host "Endless Spring," an open-air exhibition born from a collaboration with PRS Srl Impresa Sociale, an organization that has been promoting emerging contemporary art for over twenty years, and the force behind Paratissima, the renowned contemporary art fair.

“Endless Spring,” the theme chosen for this exclusive exhibition, explores the concept of rebirth through the language of art, evoking Spring not only as a season but as a powerful metaphor for new beginnings.

The exhibited works — selected from a Call for Artists launched through Paratissima’s channels, which saw participation from over 80 artists — were chosen specifically for this unique collaboration.

Visitors will be able to admire photography and AI artworks along the boulevards of Torino Outlet Village as they shop.

This all-female exhibition, curated by Laura Tota, invites the selected artists to tell a story that goes beyond appearances — a narrative celebrating authentic beauty, intentional choices in our surroundings, and the creation of deep connections with nature and ourselves.

Here, quality becomes the central value, and beauty is expressed through slowness, mindfulness, and care.

Among warm and vibrant tones, each artwork becomes an invitation to rediscover the wonder that surrounds us — from everyday objects to the people we meet, the places we pass through, and the most intimate spaces we inhabit.

In every image, there echoes a call to awareness: a life measured in the delicacy of moments and the depth of our choices.

The 16 large-format works, displayed at over six meters high, form a collective open-air exhibition that invites visitors to experience the artworks through an entirely new path. 

Each piece will exist in harmony with the season of spring, as sunlight filters through the artworks themselves, creating a striking, immersive, and visually impactful journey.

On display are works by Tatiana Cardellicchio, Valeria Ciardulli, Anna-Laure Etienne, and Carla Sutera Sardo.

Adding depth to the exhibition’s narrative are original contents created by Catherine Gipton, the AI Art & Fashion Advisor developed by artist and creative researcher Alessandro Scali.

Through her perspective, visitors will encounter artistic interpretations that bridge the worlds of art and fashion, offering an interactive and engaging experience.

For each selected artist, Catherine Gipton has produced an Italian-language audio podcast that tells their story, followed by a curated Spotify playlist that enhances the sensory experience.

As a tribute to fashion and shopping at the Village, Catherine Gipton also suggests outfits and style pairings inspired by the exhibition, encouraging visitors to create their own looks using items from the many brands on offer.

To fully experience the initiative and immerse themselves in this cultural and artistic journey, visitors need only follow the striking installations and scan the QR codes on the descriptive panels next to each work to interact with Catherine.

With a calendar full of unique events, Torino Outlet Village becomes a crossroads of artistic influence and experimentation, offering the public a new and unexpected journey through contemporary art.

By joining forces in this initiative that enriches the region and inspires visitors through a synergy of beauty, culture, and innovation, Torino Outlet Village and PRS Srl Impresa Sociale show how two seemingly distant worlds can come together to create something truly unique.

Discover more at https://www.torinooutletvillage.com/it/eventi/mostra-a-cielo-aperto-endless-spring/