The President Antonio Percassi and Matteo Morandi, CEO of Percassi Retail, will introduce the charitable evening.
Victoria's Secret supports the IEO-MONZINO Foundation for Cancer Research.
Each month is dedicated to this cause, and on November 30th, the brand will host an event at their Milan boutique on Corso Vittorio Emanuele.
The evening will start at 8 PM and will serve as an opportunity to celebrate the collaboration with the foundation.
The event aims to raise awareness about breast cancer and highlight the importance of early detection and prevention.
The guests will be reminded that early identification of breast cancer leads to significant improvements in the chances of recovery
President Antonio Percassi and CEO Matteo Morandi will outline the initiatives of the iconic lingerie brand in support of research.
Specifically, from November 30th to December 3rd, Victoria's Secret will donate a portion of the proceeds from bra sales at the Corso Vittorio Emanuele II store - Galleria del C.so 4 to the IEO-MONZINO Foundation to support breast cancer research at the European Institute of Oncology.
In terms of raising awareness, on November 30th, Dr. Viviana Galimberti, Director of the Surgical Senology Division at the European Institute of Oncology and head of the Women's Cancer Cednter, the multidisciplinary and multifunctional center tailored for women at the European Institute of Oncology (IEO), dedicated to women's overall health.
For the next three days, an IEO breast specialist will be available to answer all customer questions regarding prevention.
Percassi is a company specialized in the development and management of franchised commercial networks of major brands in the fashion-beauty and consumer areas.
Some of the prominent brands they work with include Gucci, Armani Exchange, Saint Laurent, Nike, Jordan, Victoria's Secret, Bath&Body Works, LEGO, and Garmin.
In addition to these partnerships, Percassi also manages its own brands such as KIKO Milano, Womo, Bullfrog in the cosmetics sector, Atalanta in the sports sector, and Da30Polenta in the food industry.
They are also involved in the restaurant industry through partnerships with the Cremonini Group, managing brands like Wagamama, Casa Maioli, and Caio Antica Pinza Romana.
Percassi is also active in real estate, undertaking significant commercial and executive projects.
The IEO-MONZINO Foundation is the only one that exclusively and directly supports the clinical and experimental research of the European Institute of Oncology and the Monzino Cardiology Center.
For 30 years, its goal has been to identify the best treatments and support innovative projects through a virtuous cycle that allows for transparent and efficient allocation of resources to patients based on laboratory discoveries.
Funding for research is crucial for the work of doctors and scientists at IEO and Monzino, as it enables laboratory progress to be quickly translated into personalized treatments and more effective diagnostic systems.
The foundation's primary commitment is to strengthen fundraising efforts to provide valuable resources for long-term research support at IEO and Monzino.
Giulia Penna in Victoria's Secret