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LOTTO athletes Henry Patten and Harri Heliövaara win their first title at the 2025 Nitto ATP Finals.
The Lotto duo composed of England’s Henry Patten and Finland’s Harri Heliövaara wrote a new chapter in their rapidly rising careers today: the two have won the prestigious doubles title at the Nitto ATP Finals for the first time. In the setting of Turin’s Inalpi Arena, Patten and Heliövaara played a flawless final. With brilliant, aggressive tennis and perfectly aligned tactical vision, they dominated the key moments of the match, capturing one of the most coveted trophies on
ultimatetrendymag
Nov 17, 20251 min read


STROILI Presents the new 2025 Christmas Campaign “You Are the Most Beautiful Christmas Gift” with More Than 100 New Pieces Added to the Brand’s Most Beloved Collections.
The brilliance of new trends expressed in gold, diamonds, silver, and stainless steel. For Christmas 2025, Stroili lights up the holiday season with a campaign that celebrates the authentic beauty of those who give and receive a jewel, unveiling over 100 new creations enriching the brand’s most sought-after collections. With the concept “You Are the Most Beautiful Christmas Gift,” Stroili highlights the idea that the brightest gift is not the jewel itself, but the person who
ultimatetrendymag
Nov 17, 20252 min read


MFWSS26: MARCO RAMBALDI and BATA Unveil Their Second Collaboration at Milan Fashion Week.
After the success of their February partnership, the creative dialogue between the designer and the historic footwear maison continues with Marco Rambaldi x Bata , a limited-edition sneaker collection embellished with crochet details, which debuted on the runway during the SS26 show in Milan. For the first time, Bata designed all the footwear featured in Marco Rambaldi’s show, with the sneakerine taking center stage: a versatile model with an essential yet sophisticated desig
ultimatetrendymag
Nov 14, 20251 min read


MFWSS26: ANTEPRIMA “Echoes of Transience. From Fragility, We Build. From Decay, We Create” Collection.
Anteprima continues the dialogue between fashion and art with a new collaboration with Japanese sculptor Takahiro Iwasaki, where geometry, recycled materials, and the memory of places are reflected in the structure of garments. Photos by Marco Lorè Anteprima celebrates talent with a new signature collaboration between creative director Izumi Ogino and Japanese miniature sculptor Takahiro Iwasaki, originally from Hiroshima. The Spring/Summer 2026 collection revolves around the
ultimatetrendymag
Nov 13, 20252 min read


MFWSS26: HUI "The Song of Silver" Collection.
HUI Milano takes the stage at 10 Corso Como with a sensorial journey that turns fashion into a philosophy of life. In the prestigious setting of 10 Corso Como in the heart of Milan, HUI Milano unveiled its “The Song of Silver” collection during Milan Fashion Week SS2026. More than a traditional runway show, it became an immersive experience and a contemporary ritual where fashion, culture, and the senses conversed in perfect harmony. The collection drew inspiration from the s
ultimatetrendymag
Nov 13, 20252 min read


PIGNATELLI ATELIER Debuts in ZURICH: the Contemporary Evolution of the Brand.
A new Women’s line designed by Jean Luc Amsler opens a new chapter for the maison. On the occasion of the Couture Fashion Night at The Circle Convention Center in Zurich, Pignatelli Atelier officially debuts — the new women’s couture line from the Pignatelli maison. This special project is created under the creative direction of Jean Luc Amsler, a Swiss designer with a sophisticated taste and international style, renowned for his work in Parisian haute couture and collaborat
ultimatetrendymag
Nov 12, 20252 min read


BARBARA FABBRONI Awarded the Prestigious “ARMANDO CURCIO EDITORI PRIZE” in the Author Category: "Writing of the Enigma".
A recognition of the narrative mastery of a voice that explores the dark side of the human soul with depth and psychological sensitivity. The writer, psychologist, sociologist, and criminologist Barbara Fabbroni has been awarded the Armando Curcio Editori Prize in the category “Author Award: Writing of the Enigma,” a recognition that celebrates her unique narrative talent and the depth of her insight into the human soul. The prestigious award, conferred by the Armando Curcio
ultimatetrendymag
Nov 12, 20251 min read


The VIPROOMCLUB is Born by MONSIEUR MATTEO SORBELLINI.
The VIProomCLUB comes to life — a new way to experience fashion, shopping, and lifestyle. Not just a club, but a true experiential community that brings together style, art, and a sense of belonging. Located in the heart of Riccione (Italy), inside the Palacongressi Gallery, Viproom is an iconic 200-square-meter space where nothing is conventional: an avant-garde lounge-boutique that has redefined the very concept of retail. Here, every detail—from the lighting and furnishing
ultimatetrendymag
Nov 11, 20252 min read


"Echoes of China": HUI Bings China Style to Base Blu Varese. An Immersive Experience of Art, Philosophy, and Oriental Craftsmanship.
On November 13, 2025, HUI Milano presents " Echoes of China" at Base Blu Varese — an exclusive event celebrating the dialogue between Eastern aesthetics and contemporary sensibility. Considered one of the leading ambassadors of China Style in Italy, HUI Zhou Zao signs a project that unites art, fashion, and philosophy, offering the public a symbolic journey through the five senses and the five elements of Chinese tradition. At the heart of the event are five silk kimonos wit
ultimatetrendymag
Nov 11, 20252 min read


Animal Print Trend: Elegance and Character in the New "Mirabeau Line" by L’ATELIER DU SAC.
Boldness and refinement meet in the new Mirabeau line by L’Atelier du Sac — a collection of bags that celebrates contemporary femininity with a strong and sophisticated style. The undisputed star is the leopard-print pony-effect motif — a timeless pattern that brings energy and personality to every look. Expertly crafted with artisanal skill, the Mirabeau bags stand out for their contrast between the black quilted effect and the central animal-print panel, enhanced with metal
ultimatetrendymag
Nov 2, 20251 min read


MFWSS26: AFRAA AL-NOAIMI "Desert Rose" Collection.
Success at Palazzo Visconti for Afraa Al-Noaimi’s capsule collection, under the patronage of Regione Lombardia and with the presence of international institutions. Great success for the presentation event of “Desert Rose,” the collection by Afraa Al-Noaimi, held at Palazzo Visconti under the patronage of Regione Lombardia. The event was attended by several institutions, including Barbara Mazzali, Councillor of Regione Lombardia, and Gianluca Mirante, Director for Italy, Cypru
ultimatetrendymag
Oct 31, 20251 min read


FRACOMINA Inaugurates in Milan: a Unique Event that Combines the Vitality of Naples and the Elegance of the Fashion District.
The new flagship store on Via Manzoni 37 opened its doors with a celebration that brought together fashion, tradition, and flavors — marking a new milestone in the brand’s international growth. Fracomina has officially inaugurated its first Milan store on Via Manzoni 37, in the heart of the Fashion Quadrilateral. The opening was celebrated with an exclusive event that created an ideal bridge between the vibrant vitality of Naples — the brand’s birthplace — and the cosmopolita
ultimatetrendymag
Oct 31, 20253 min read


MFWSS26: KEQIAO Collection.
After the success of its first participation in 2024, Keqiao reaffirms its commitment to strengthening collaboration with Italy, choosing Milano Fashion Week® as the premier platform to showcase the best of its textile and creative talent. In the evocative setting of Milan’s historic Galleria Meravigli , a new collective runway show took place — marking an important step forward in the dialogue between two worlds united by excellence and innovation . The three-year agreement
ultimatetrendymag
Oct 30, 20252 min read


PIGNATELLI ATELIER Debuts in Zurich: the Contemporary Evolution of the Brand.
A new women’s line designed by Jean Luc Amsler opens a new chapter for the maison. On November 1, 2025 , during the Couture Fashion Night at The Circle Convention Center in Zurich, Pignatelli Atelier will officially debut — the new women’s couture line from the Pignatelli maison . This special project comes to life under the creative direction of Jean Luc Amsler , a Swiss designer with a refined sensibility and international style, renowned for his work in Parisian haut
ultimatetrendymag
Oct 29, 20252 min read


MISS BIKINI LUXE Among the Stars at GRAN CANARIA SWIM WEEK by MODA CÁLIDA 2025.
A hymn to free femininity, infused with Mediterranean light and a cosmopolitan spirit, for the beach couture brand that reaffirms its place among the key players of Europe’s leading swimwear event — bringing its 2026 collection to the runway. Miss Bikini Luxe once again took center stage at Gran Canaria Swim Week by Moda Cálida , the leading event for European beachwear fashion and an international showcase where style, innovation, and savoir-faire converge in a truly global
ultimatetrendymag
Oct 29, 20252 min read


MFWSS26: CHEN 1988 "The Ideal Autumn" Collection.
Chen Long’s fashion show in Milan marked the closing chapter of the Spring/Summer 2026 season and solidified the brand’s international rise. At the Museum of Science and Technology in Milan, CHEN.1988 celebrated the tenth anniversary of the brand’s founding with the presentation of “The Ideal Autumn” , the concluding chapter of the Spring/Summer 2026 collection. Chen Long’s new proposal showcased a language of contrasts and material experimentation: light and transparent fa
ultimatetrendymag
Oct 29, 20252 min read


LOTTO LEGGENDA AUTOGRAPH LEO: the Charm of 1970s Tennis Meets Contemporary Urban Attitude.
There’s a perfect balance of style and character in the new Autograph Leo by Lotto Leggenda, the sneaker that blends the retro allure of 1970s tennis with a contemporary urban aesthetic. Born as a reinterpretation of the iconic 1973 Autograph model , this version renews the brand’s sporty yet refined spirit , combining energy and heritage , stylistic research and tradition . Crafted in leather, the Autograph Leo stands out for its leopard-print pony hair upper , which gives
ultimatetrendymag
Oct 28, 20251 min read


ICCF Opens Dialogue Between Italy and Hainan: New Prospects for Made in Italy at the Heart of China’s Free Trade Port.
Meeting in Milan with Governor Bateer: the Italian fashion industry shows strong interest in the strategic opportunities offered by Hainan. At the Hotel Excelsior Gallia in Milan, the Hainan Free Trade Port Fashion Industry Meeting was held on the occasion of the official visit of the Governor of Hainan Island, Mr. Bateer , accompanied by an institutional delegation of ten members. The meeting, introduced by Cavaliere del Lavoro Mario Boselli , President of the Italy China C
ultimatetrendymag
Oct 28, 20252 min read


MFWSS26: PIERRE LOUIS MASCIA "Les Enfants Du Paradis" Collection.
The new Spring/Summer 2026 collection by Pierre-Louis Mascia is born from the theatre—its language of illusions and truths, from the very rhythm of life as spectacle: fragile, intense, implacable. Its inspiration comes from the 1945 French film Les Enfants du paradis: a play of drapery, where fabrics seem to emerge from an attic, dusty yet precious, like fragments of memory telling forgotten stories. Light weaves, trompe-l’œil effects, overlays and pleats evoke a universe sus
ultimatetrendymag
Oct 28, 20251 min read


MFW FW25-26: ANTEPRIMA for IZUMI KATO Collection.
ANTEPRIMA proudly unveil the monumental inspiration of this season, where the visionary world of Izumi Kato infuses our wirebags. This collaboration reimagines these bags through the unique lens of Anteprima, offering a fresh perspective on art and functionality. Embracing Kato san's iconic alien motifs, alongside his abstract and patterned styles, to craft a diverse collection that spans from crossbody to totes. Kato san's art, as he has articulated, is not meant to explain
ultimatetrendymag
Oct 27, 20252 min read
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