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With the Support of the Moroccan Ministry of Youth, Culture, and Communication, the Tangier Fashion Week took place from May 30 to June 1, 2024.

This exceptional event featured the participation of Maison Vivienne Westwood, an icon of fashion and a pioneer of eco-responsible fashion. Carlo D’Amario, the architect of Vivienne Westwood's success, shared his experience with the young Moroccan generation of fashion designers.

Article by Marco Lorè

Ten iconic dresses from Maison Vivienne Westwood were showcased alongside avant-garde and sustainable creations by talented Moroccan designers, bold and innovative, who dared to push the boundaries of fashion.

The aim of this initiative is to position Tangier as a major pillar in the development of the fashion industry, art, and cultural tourism.

The ambition is clear: to build an economy that values craftsmanship and promotes sustainable fashion.

Vivienne Westwood

The Moroccan Caftan: An Ode to Elegance and Tradition

In addition to the creations of Vivienne Westwood and young talents from France, Italy, Tunisia, Palestine, and Turkmenistan, the caftan, a masterpiece of Moroccan culture, also took center stage.

A symbol of elegance, tradition, and femininity, the caftan was represented by prominent Moroccan designers such as Amina Benzekri, Lamia Lakhsassi, Renata, and Hanane Oukdim.

These fashion icons are a true source of inspiration for young generations, encouraging them to express their individuality and pursue their dreams with boldness and creativity.

Tangier Fashion Week also welcomed the Accademia Di Mode de Nazareth, the fashion school of Palestinian Saher Okal.

The goal of Tangier Fashion Week is to put Morocco on the global fashion map while building a cultural and economic bridge with the rest of the world.

As a geographical crossroads, Tangier offers a platform for fruitful dialogue and innovative partnerships.

The White City aspires to become the link between cultures and a hub of creative innovation.

At its core is a firm commitment to achieving responsible, sustainable, and ethical fashion that showcases local craftsmanship and natural resources with respect and awareness.

For this initiative, the association "Route de la soie et d'Al Andalus" created a true caravan of dreams and ambitions through a brand: the Oriental Fashion Show.

Farah Bouhout

Lamia El Ghazouani

Mouna Benmakhlouf

Over the past twenty years, the "Silk Road and Al-Andalus" association has traversed the world, from Paris to Marrakech, passing through Azerbaijan, Istanbul, Kazakhstan, Tajikistan, Kyrgyzstan, Turkmenistan, Kuwait, Dubai, and Doha, uncovering the hidden treasures of the Silk Roads to celebrate fashion in all its splendor.

Over the years, the association has become a true passport to a world of discoveries.

It invites people to travel through the creations of talented designers from diverse backgrounds and cultures.

By bringing together designers from around the world, it creates a space for sharing and exchange, where ideas intersect and cultures are mutually enriched.

Veronica Pozzi

Mirna Jahshan

The "Silk Road and Al-Andalus" association does not merely support fashion of any kind but promotes fashion that addresses the most urgent issues of our time: sustainability, the appreciation of craftsmanship, and the thoughtful use of resources.

The Moroccan Fashion Week and Marrakech Fashion Week initiatives, founded by the association, have been held in Morocco since 2017.

For this exceptional edition, the fashion shows took place in the sumptuous setting of Palais Moulay Hfid, an architectural gem that transports one into the enchanting world of Moroccan sultans.

Built in the 19th century, it is a true masterpiece of Moroccan architecture. Its zellige walls, lush gardens, and fountains immerse the spectator in a fairy-tale atmosphere worthy of One Thousand and One Nights.

Gowher Gouvernet

Amina Benzerki Benrahal


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